Glow & Tell - The SNUGSHINE Blog

No screens, just sparkle! Unicorn activity books bring imagination to life on cozy, giggly days

We’re absolutely thrilled that Glimmer the Glowing Unicorn has won Silver in the Best Mindful Soft Toy category at the MadeForMums Toy Awards 2025 (UK)!  Created by Sharon & Jonathan, co-founders of SNUGSHINE, Glimmer was designed to comfort, inspire and bring confidence from day to night, helping children feel brave, calm and full of wonder wherever their adventures take them.

Nighttime can sometimes feel big and shadowy for little ones, especially as the days get shorter. But with a few gentle tweaks and the right comfort toys, bedtime can go from scary to magical.  Read on for simple ways to make bedtime feel safe and magical.

Bedtime can be tricky, but it doesn’t have to be. Dark corners, wiggly energy, and big feelings turn into calm and wonder with glow-in-the-dark plush. Gentle light, a soft cuddle, and a touch of magic make all the difference. Curious how they work, if they’re safe, or looking for the perfect gift? Meet Glimmer the Glowing Unicorn — a bedtime friend loved by kids and parents.

A good bedtime story can feel like magic. The right picture book can turn a hectic bedtime into a gentle, sparkly adventure. Children cuddle closer. Pages turn. Soft illustrations glow in the nightlight, and suddenly everyone is whisked away to a world of imagination and dreams.

Looking for the perfect unicorn gift? Meet Glimmer the Glowing Unicorn – a soft and cuddly unicorn plush that magically glows in the dark. But Glimmer is more than just a toy. She’s a bedtime companion, a magical friend, and a gift that sparks imagination and calm in little ones at the end of the day.

Who doesn’t love a soft plushie to snuggle at night? If you grab your favourite plushie before bed, you’re not alone. Kids love to hug plush toys. Grown-ups do too.  Let’s talk about why kids and adults reach for those comforting stuffed animals night after night. And yes, it’s perfectly normal.

Let’s face it, shopping for kids' toys in-store can be a mission. Busy aisles, limited stock, and tired little tag-alongs don’t exactly make for a magical experience.  That’s why more parents than ever are choosing to buy kids toys online for the convenience, the variety, and the chance to find something truly special.

When it comes to shopping for little ones, nothing matters more than safety, durability, and joy. Parents across the country are searching for quality children’s toys in the UK, toys that do more than entertain. Toys that spark imagination, encourage calm, and stand up to real family life.

If bedtime is more battle than bliss, you’re not alone. Many parents struggle to help their little ones wind down at the end of the day, especially if their child is afraid of the dark, overstimulated, or just not quite ready to sleep.

When it comes to gifts for kids, the options can feel endless and let’s be honest, a little overwhelming. You want something fun, of course. But al...

Not all plush toys are created equal, especially when they glow in the dark, star in their own storybooks, and help kids feel brave at bedtime. At ...